It’s not the first time we’ve heard about Home Staging. This technique created by Barbara Schwarz more than 40 years ago in the USA, did not arrive in our country until about 2008 and the truth is that it has come to stay. Currently, 75% of homes in our country are already using this method to sell or rent in record time.
What is Home Staging?
Home Staging seeks to rent or sell a flat as quickly as possible using different techniques that get the most out of the house to conquer the buyer or tenant faster. It’s a marketing strategy that aims to sell or rent.
Differences between decorating and Home Staging
When thinking about Home Staging, the idea of decorating the home with taste comes to mind, but it’s not that. Before applying it we need to know the fundamental difference between decorating and this technique.
When we talk about decorating a home it is always from personal tastes, on the other hand Home Staging is a marketing strategy that is responsible for washing the face of the apartment, stripping it of all personal elements and trying to make the most of it. With this technique the ultimate goal is always to sell a property quickly.
Home Staging as well as decoration has its own professionals, known as home stagers, who see this method as a way to improve the process of selling or renting.
Why do Home Staging?
First impressions count. In the first minute of the visit, your potential client has already had an idea of whether or not they would buy the property, so making an excellent first impression is an essential requirement.
In the first contact, the advertisement on the real estate portals counts as much as the visit to the property itself, a fact that the Home Stanging knows and exploits to the maximum by “attacking” potential buyers through two means: one of them with the photos and videos taken for the website or online platform; the second to get a good impression on site with the clients during the visits.
By implementing this technique we help the prospective buyer to imagine the spaces and possibilities offered by the property.
Features of Home Staging
If you’re wondering which homes are worth doing Home Staging, the answer is very simple: in all of them. For any flat or house you want to sell or rent in record time you should use this technique. It doesn’t matter if it’s a renovated, new or older apartment, you should study the property and look for the strong points to highlight: bright, spacious living room, well-finished bathrooms, new floors, large ceilings… The easier it is for the future buyer or tenant to imagine their home, the easier it will be to make the decision.
Tips to follow:
- Create attractive, but depersonalized environments. If the house has a very marked decorative style, you have to choose between respecting it or eliminating it. It is important that the house does not look like a mixture and is composed of a mix of styles.
- Fine-tuning. Fix any damage to the home that may cause a bad first impression: paint the walls with neutral colours, check that all switches are working, that the doors close properly, remove furniture or objects that are in poor condition
- Basic decoration. More is less. Take care of the furnishings of the house without exceeding or sinning of emptiness. Use essential and neutral furniture to help the buyer imagine the possibilities of the house.
A tip: prospective buyers or tenants tend to try out furniture such as the sofa or bed, so you can put soft cushions or blankets that feel nice when touched. - Highlight strengths. Study the strengths of the home and maximize them. For example, if it is a very bright floor, let in natural light and don’t block the windows with furniture in front; if the rooms are large, don’t fill them with furniture and let their spaciousness be felt. The key is to make the most of housing.
Create environments
- Creating tidy and depersonalized environments, using a basic decoration and highlighting the strengths of a home is the basis of Home Staging.
- Create pleasant environments. We have talked a lot about neutral colours and furnishings, but this does not mean that the house has to be cold. Quite the opposite. It’s important to create nice spaces, but with elements that can fit almost all buyers or tenants. Use indoor plants and candles to decorate the rooms and create a feeling of warmth.
- Keep the house tidy. After all this work, you can’t mess it up with mess. Keep the house tidy at all times and ready to teach.
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- Semi-detached house with pool
- 258 m2
- 4 bedrooms
- 3 bathrooms
Fully furnished semi-detached house, ready to move into Sant Cugat Sesgarrigues with only 5 neighbors. Very well located and connected to Barcelona.
It consists of 258m2 distributed over 3 floors plus a basement. The ground floor consists of a very spacious, bright and designer living room. Fully equipped American kitchen, courtesy toilet and access to the community pool.
